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''Communicating Strategy Meeting on Labour Code on Social Security and Women's Economic Empowerment''

July, 2019


Communication Strategy Meeting

Women’s Economic Empowerment and Labour Code on Social Security

Chinar Hall, India Habitat Centre, New Delhi.

10th July 2018          10.00 am to 2.00 PM


10.00-10.30     Registration and Tea

10.30 – 10.45   Welcome and Introductions

10.45-11.00: Presentation highlighting the main objective and expected outcome of the proposed strategy

11.00-11.45: Discussion on Themes: Moderator Mirai Chatterjee, SEWA

Keeping the concerns linked to women’s economic empowerment in mind, which themes should be focussed upon and what should be the sequence of publication of various write ups focussing on various themes?

11.45 – 12.30: Discussion on Target Group and Modes of Communication: Moderator Neha Jaiswal, APCO Worldwide

Who are we targeting through this communication strategy? Who do we want to reach?

Depending on the target group, which communication channels will be most appropriate to use?

Usefulness of one on one media interactions

12.30 – 1.15: Discussion on Timelines and Future Steps: Moderator Ratna M. Sudarshan, ISST

Allocating work and setting timelines

Deciding date for next meeting

1.15 – 2.30:  Lunch